Chitchat and the occasional in-depth analysis about fiber, knitting, spinning, crochet, cooking, feminism, self-image, and a modicum of personal blathering.

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Monday, May 09, 2011

Speaking up

This commercial airing on Versus during the Stanley Cup Playoffs makes me feel sick to my stomach.

http://www.commercialpedia.com/2011/04/hornitos-tequila-brotherly-love.html

Essentially, the twin brother is all set to rape his brother's girlfriend. This is seen as a good thing.

I sent the following to Sauza on their "contact us" link.
http://dev.wearepixel.com/sauzatequila/contact.html

"Your advertisement for Hornitos tequila condoning rape (the twin brothers ad) has convinced me that I will never buy another product manufactured by Sauza. It's a shame, because you all make some very good tequila, but the implication that this man can rape his brother's girlfriend (she can't consent, because she thinks he is someone else, lack of consent equals rape) is so incredibly repellent that you'll never get another dime from me. Shame on you for contributing to rape culture in such a disgusting way."


(Sauza is the parent company of Hornitos, the Hornitos website has a contact us link but when you click it, nothing happens.)

Please speak up against this kind of "edgy" advertising. We can end rape culture, but it takes all of us to do it. Let companies know this sort of thing will not be tolerated.

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