Chitchat and the occasional in-depth analysis about fiber, knitting, spinning, crochet, cooking, feminism, self-image, and a modicum of personal blathering.

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Thursday, June 02, 2011


Today, this arrived in my inbox.

Dear J,

Thank you for your comments regarding the Hornitos® Tequila television commercial.

While this commercial went through a multi-stage review process and was tested extensively with male and female consumers prior to launch, we acknowledge your concerns and want you to know that Hornitos Tequila is removing the advertisement from our media buy.

Throughout the ad’s creative development, we were in no way suggesting or condoning any kind of inappropriate or illegal behavior.

We thank you again for taking the time to contact us and certainly value your feedback.


Paula K. Erickson

Vice President, Global Communications & Public Relations

You could have knocked me over with a feather. Way to go, Sauza, and thank you.


KnittingReader said...

Brava! I'm really impressed.

HannerupCottage said...

Hooray! Job well done, Buttercupia. As for Sauza, I think I will run out and buy a bottle on my way home. What a great story and thank you for posting it.